VICE PRESIDENT OF SALES & MARKETING

Great Lakes Asset Solutions /Cascade Freight Brokers

2023-PRESENT

• Led strategic sales and marketing plans to increase market share from 30% to 38% YoY
• Oversaw sales revenue of over $18MM in 2023, an increase of 40% from 2022 and $27MM in 2024
• Responsible for landing the largest financial institution in America as a client, and guided the sales team to onboard 13 'Top 100' clients in 2024
• Improved sales team efficiency by 30% through CRM system enhancements and targeted sales goals and training
• Overhauled website and took charge of all social media platforms
• Traveled to conferences and to see clients for great customer service or prospecting purposes
• Overhauled compensation plan to benefit both the company and the sales team for performance

DIRECTOR OF SALES & OPERATIONS – PARTS

Colton RV & Marine

2022 - 2023

• Directed operations of 4 teams across two states, enhancing revenue streams for retail stores and parts departments through strategic leadership
• Conducted comprehensive P&L analysis, implementing targeted improvements that enhanced financial health and operational efficiency
• Develop process and procedures for efficient workflow throughout the department and company
• Maintained vendor and manufacturer relationships and negotiate best pricing on wholesale to increase gross profit
• Launched a new credit extension payment option for customers, enhancing sales flexibility and customer satisfaction
• Increased revenue of Parts Department by 15% in year one due to adjustments in procedures
• Enhanced gross profit margin from 32.6% to 34.8% through meticulous cost control and pricing strategy adjustments

NOCO Energy Corp.

CUSTOMER SUCCESS MANAGER/PROGRAM DIRECTOR

2021 - 2022

Collaborated with the marketing department to develop digital, print, and social media marketing campaigns to generate awareness and increase sales

Created different sales and promotions for all departments to increase sales and revenue including social media coupons, referrals, rewards and other ways to increase sales

Provided expert insight and developed a business plan for the new Shanor Electric Showroom and new incentive/ pay structures for employees

Devised and implemented new programs into the Shanor Electric sales handbook, including In-Home design consults, installation services, drop shipping/delivery services, and potential warranties to grow sales in different ways, including recurring revenue

Researched, developed and implemented brand new strategy to grow HVAC Service Sales division with new marketing campaigns, pricing structure and training

Shanor Electric - A Division of NOCO

SHOWROOM MANAGER

2021-2022

Supervised daily showroom operations, including showroom visual design and sales growth stimulation, and ensured employees provided the highest standards of customer satisfaction and quality service

Engaged with associates and customers to close deals and drove repeat business and referrals by providing an outstanding buying experience

Handled all executive business decisions and achieved a 60%+ increase in walk-in business year-over-year by strategically creating a pricing structure and marketing calendar coinciding with holidays, seasons and to remain competitive

Built and managed the Shanor Electric social media accounts (Facebook and Instagram) that included almost daily postings of new products, designs and special coupons